Tag Archives: cartier

£5k spend – Jewellery Investment Mission

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The Brief: My Great Aunt Winnie has kindly gifted me £5K in her will. However she has also specified that I must spend it on something within my field of expertise, something that I believe will increase in value over the next five to ten years.

The Options:

1) Gold

My immediate thought is that I would invest it in gold. The gold price does fluctuate but over a long period of time it usually increases. As I write this, in the final months of 2020, the gold price is quite high. One of the reasons for this is because of the uncertainty in the stock market due to the COVID 19 pandemic, traditionally when share prices go down, the gold price goes up. My plan would therefore be to wait until the markets stabilise, which could take a year or two, to ensure I’m not buying gold at a price peak time. I would then go to auction and buy gold in the form of Sovereigns, chains etc., put it all in a safe for five to ten years, keep an eye on the markets and look for an opportune time to sell and hopefully profit on the investment. I wouldn’t sell at auction though because I would have to pay commission for the privilege. I would go to a jewellers/dealers who buys gold. Then tend to give you a better price per gram the greater quantity you have.
However, that all sounds very good but I wouldn’t get much enjoyment out of that experience. I don’t really wear plain gold jewellery so it would just be locked away and not looked at. Wouldn’t my Great Aunt Winnie prefer me to buy something I would actually wear and love? So my next thought is:

2) Vintage Designer Jewellery

Historically the vintage jewellery of certain brands, such as Cartier and Van Cleef & Arpels, can hold and increase in value. Pieces made in the early to mid-twentieth century can be very desirable and sought after. Clearly it’s a piece by piece case and does not apply to all jewellery made at this time. The ‘rule’ doesn’t necessarily apply to more modern designer jewellery such as the Cartier Love bangle. If you do an auction house online search for these bangles you will see many examples come up. The market is pretty flooded with them at the moment and some of them are the amazingly impressive fakes that are coming out of Dubai, some of which are hard to tell from a genuine bangle if you don’t know what you are looking for.

image of Fake Cartier Love Bangle

Fake Cartier Love Bangle

There is also a bit of a myth that if the jewellery is ‘old’ it will naturally increase in value. Again it depends on the piece but generally this is not the case. I was recently asked to value a diamond bangle that had been marketed as ‘Georgian’ and ‘very rare’. However in reality it was a modern piece manufactured in India and was not as valuable as originally thought.
So I know I need to have my wits about me if purchasing at auction. Another question is will I actually find such a piece that is £5k or under because such items can command high prices.
There are a lot of beautiful brooches out there, which were highly fashionable at the time but not so nowadays. I may be tempted by something like these earrings.

image of gold earrings

Cartier earrings c1970

They are by Cartier, circa 1970 and sold for £3,800 plus buyers premium. They are beautifully made, signed and numbered by Cartier and I would wear and enjoy them. However I may also be tempted to extend my search and try and find something within my price range that was made by Cartier slightly earlier.

Conclusion
I think there is more certainty of a profit in strategy one but more fun and enjoyment in strategy two. Which would you choose?

Patek and Cartier Ladies’ Watches

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In general, and in contrast to gentlemen’s watches, the price of a ladies’ watch tends to reflect the value in the precious metal, the decorative elements such as diamonds plus the manufacturing costs rather than the complexity of the movement. Today’s price per ounce for gold bullion is $1500, in 2002 (when Gordon Brown was selling off some of the UK gold reserves) the price was around $350, so there’s a four-fold increase in material cost to consider. Another huge factor, especially in ladies’ luxury watches, is of course the big brand name premium.

Patek Philippe

Patek Philippe produce only around 62,000 watches per year and according to Patek company policy, only 10% are made in steel. This is because the company considers itself a luxury product maker rather than a sports’ product maker like Rolex. Of the 6,500 or so steel watches produced, the majority are from the ladies’ Twenty4 range. This results in the gents’ steel watches like the Nautilus models being in very short supply, hence the huge price premiums for this model on the secondary market. The Twenty4 range was introduced around 2000 and has proved very popular but always with a standard quartz movement. However, last year a circular cased automatic model was introduced. The two Patek examples here are the cheapest and most expensive in the range.


Ladies’ Twenty4 steel bracelet watch with diamonds reference 4910/10A.
2002 £3,950
2008 £5,920
2019 £9,550


Ladies’ Twenty4 18 carat gold bracelet watch with diamonds reference 4910/11R
2002 £9,450
2008 £20,850
2019 £32,560

Cartier

Cartier introduced the Panthere range of watches in 1983 to compliment the Panthere jewellery range, and it proved to be a very successful model which was discontinued about 10 years ago but relaunched in 2017. It has remained virtually unchanged (apart from its retail price!!) – and although some of the larger models have automatic movements the smaller model which we illustrate here has retained its standard quartz movement.


Ladies’ Panthere 18 carat yellow gold bracelet watch, mini size, reference W25034B9
2002 £5,900
2008 £9,750
2019 £17,800


Ladies’ Tank Francaise steel bracelet watch, mini size, reference W51008Q3
2002 £1,550
2008 £1,920
2019 £2,890
All the major brands have an understandable policy of refreshing or slightly altering the models in their watch ranges on a regular basis, which does at least give them a chance to nudge the retail prices up regularly. This result in a wide gap between a current retail price and the secondhand/auction value of a five or so year old example. It is therefore very important for both the insured and the insurer to establish whether the insurance cover is on a ‘new for old’ or a ‘second hand replacement value’.