As we come to October, I wanted to focus on pink ribbon jewellery to celebrate breast cancer awareness month which runs from 1st – 31st October.
One particular jeweller has created pieces with the aim to wear beautiful, original jewellery with a strong message. David Yurman. This New York jeweller partnered with the Breast Cancer Research Foundation in 2008 and the total of his sale contribution, possible with the sale of such jewels, surpasses the $2.5 million, which equates to over 55,000 hours of funded research.
His collection “Cable Collectibles” ranges from $20 to $1,450. The $20 bracelet is made of pink rubber with a reeded design.
The jeweller has promised on his website that 100% of the net profits from every pink rubber bracelet sold during the month of October will go to BCRF, and David Yurman will also donate $16 of the $20 purchase price from every pink rubber bracelet sold through July 31, 2025.
At the other end of the collection is the Cable Collectibles® Ribbon Chain Bracelet, mounted in rose gold, the chain with lobster clasp, decorated with a reeded bow, pavé-set with 0.09ct of circular-cut pink sapphires. It retails for $1,450.
Though these sapphires are most likely treated to enhance the colour and perhaps durability, it does not take away from the valuable message and David Yurman’s extraordinary commitment.
Other items of the collection include a pin, and bracelet and necklace mounted in silver, which therefore means are less costly but still set with pink sapphires.
Whilst not many jewellers, if any other than David Yurman, create lines of jewellery with the pink ribbon motif, pink is nonetheless available in a wide range of collections sold by the top brands.
De Beers, for example, sells its Enchanted Lotus pendant in rose gold, diamond and pink enamel for £2,575. It is set with 0.21ct of diamonds, the reverse being almost as pretty as the front.
But if the purse can stretch… quite a bit, a De Beers ring set with a 0.44ct Vivid pink diamond ring within a surround of pink diamonds is also available, for just under £100,000.
If £100,000 is simply not in the budget, then why not choose a pink sapphire ring instead? Tiffany & Co. currently sell a pink sapphire and silver bracelet for £350!
The sapphire weighs 0.08ct and just as with David Yurman’s gems, have most likely has some enhancement. But for that price… Does it matter?
What matters is showing support, in any way shape or form, whether it’s holding a Macmillan coffee morning on the 27th September, or wearing pink rubber bracelets, sapphires, diamonds or enamel, the choice is endless and all are rewarded one way or another.
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Aurélia has over twenty years’ experience in the auction industry. She started her career in Business Development and Client Services at Christie’s and Sotheby’s Paris.