Cartier Tortue Watches

Slow and Steady? The Enduring Appeal of Cartier’s Tortue Wristwatch

French for ‘Turtle,’ the Cartier Tortue gets its name from its distinctive tortoise shell shaped case. The Tortue was Cartier’s third ever watch case design, predating even the ever-popular Tank. Louis Cartier had just introduced the Santos-Dumont in 1904 and the Tonneau in 1906 when he designed the Tortue in 1912. 

Above – Cartier’s re-launched 2024 monopoussoir Chronograph Tortue, set in platinum with a ruby cabochon crown.
Above – Cartier’s re-launched 2024 monopoussoir Chronograph Tortue, set in platinum with a ruby cabochon crown.

Cartier’s First Ever Chronograph

The Tortue started out as a time-only watch but in 1928, both a minute repeater and a single-button chronograph were introduced. The Tortue Monopusher was in fact Cartier’s first ever chronograph timepiece. These early pieces are incredibly rare, and less than fifteen pieces have ever surfaced on the open market. In 2002, Antiquorum sold a 1929 Cartier Tortue ref. 20797 – a rare example of a minute repeating watch and at the time thought to have been the only minute repeater made by Cartier during the Art Deco period. This piece set auction records, and achieved a hammer of CHF 993,500, or £877,871.50. Two years later in 2004, Antiquorum unearthed and sold a 1928 example of a Tortue Minute Repeater ref. 20797 and this piece achieved $640,500. 

Above: The Earliest Cartier Minute-Repeating Wristwatch Cartier, France, "Bracelet Montre Tortue Or", No. 20797, movement No. 30159.
Above: The Earliest Cartier Minute-Repeating Wristwatch Cartier, France, "Bracelet Montre Tortue Or", No. 20797, movement No. 30159. Entered into the Registers on August 2nd, 1928. Exceptionally fine and extremely rare, minute-repeating, tonneau-shaped, 18K yellow gold Art Deco wristwatch. Accompanied by a Cartier certificate. Sold at Antiquorum for CHF 993,500 or £877,871.50.

Throughout the 20th century, Cartier have produced many variations of the Tortue, in steel, yellow gold and platinum. Popularised as a ladies watch and gaining celebrity fans such as Cate Blanchett and Patti Smith, these watches have been available to purchase on the secondary market, performing steadily on an upwards trajectory.

For example, the Cartier Tortue reference 2496C which was produced from 1998-2008 is a time-only, 34mm, 18ct yellow gold watch with silvered dial and classic Cartier dial with Roman numeral markers, chapter ring and blued steel Breguet style hands. According to Chrono 24, the average value of this watch took a typical post-covid dip from those dizzy heights in watch collecting, however has been steadily increasing over the last 18 months, with the average sale figure on the secondary market now sitting at £12,500 (rising from a modest £5,000 pre-covid).

Above: A Cartier Tortue wristwatch, ref. 2496C. Released between 1998 and 2008 as part of Cartier’s Collection Privée.
Above: A Cartier Tortue wristwatch, ref. 2496C. Released between 1998 and 2008 as part of Cartier’s Collection Privée.

Re-imagined and launched at this year’s Watches & Wonders, the 2024 Privé Tortue is the eighth instalment in Cartier’s latest Privé collection. Celebrating 112 years since the inception of the original Cartier Tortue, the maison introduced a collection of time-only and more excitingly chronograph Privé Tortue models, each limited to 200 numbered pieces – except for a diamond and platinum monopusher (or monopoussoir in French) watch limited to 50 pieces.

Model

Production Quantity

Price at Watches & Wonders 2024 (Source: Hodinkee)

Platinum Privé Tortue Monopoussir Watch

200

€53,000

Yellow Gold Privé Tortue Monopoussir Watch

200

€46,000

Platinum Privé Tortue Watch

200

€31,100

Yellow Gold Privé Tortue Watch

200

€27,900

Platinum Diamond Privé Tortue Watch

50

€67,735

(£56,500, Source: Cartier)

With production numbers limited and many models already sold out – at the time of writing only the platinum diamond Privé Tortue and the platinum Privé Tortue were still available to purchase new from Cartier – it will be interesting to see the rise in value for these timepieces, particularly the Monopoussir references with their sleek classic design, impressively ‘simple’ one button chronograph complication and distinctive red ruby cabochon crown. 

Cartier Tortue Waches 2024

In what remains an ever-changing market, current and up-to-date and specialist watch valuations are incredibly important to ensure that your collection is adequately covered. For an insurance valuation of your collection from our specialist, nationwide team, contact our team via [email protected] or visit our website www.doerrvaluations.co.uk.

Jewellery Valuation

Designer Jewellery Trends – An Upward Curve?

There is no doubt that values in the designer jewellery field have seen uplifts in the past few years. A unique combination of the Post Pandemic luxury goods ‘boom’, an exponential rise in social media influences on buying patterns, wider inflation and bullion prices have all contributed to an incredibly buoyant and enduring atmosphere.

Similarly to the trends seen over the last couple of years in the watch market, particular designer brands saw a huge increase in popularity, visibility, and subsequent demand on the secondary market, with only a slight respite towards the end of 2023 (Reuters).

Coupled with retail prices ever increasing, the value of these ‘hot’ designer items have been pushed up on the secondary market. Value factors include condition, whether the piece has its box, and the perceived popularity or rarity of any gemstones used in the design.

Cartier

Whilst Cartier’s growth in the retail sphere appeared to be easing towards the end of last year, share prices and figures released in January 2024 display a definite upward curve driven by demand in Asia. This healthy overall trajectory has filtered down to the secondary market, with Cartier items at auction demonstrating a strong sales rate and frequently exceeding estimate.

‘Love’

The last retail price increase for Cartier was implemented in early 2023, with prices rising from anywhere between 3% to over 10%. The most sought-after and iconic collections naturally increased the most, with Pursebop estimating the retail price of an 18ct white gold Love Bracelet set with four diamonds increasing 7% to £12,200.

The Cartier ‘Love’ bangle is one of the most popular items of jewellery ever designed. Created by Aldo Cipullo in 1969 and were referred to as a ‘modern love handcuff,’ only removable with the help of a mini screwdriver.

Worth noting that some designs, including Aldo Cipullo original LOVE jewels from the 1960s onwards will always command a premium for their place in the brand’s design history. Another 1960s design by Cipullo to continue to grow in retail price is the Juste Un Clou, with a ‘small’ diamond set bangle selling for £4,850, and a diamond-set choker necklace now retailing at £105,000.

Cartier Trinity

This year, to celebrate 100 years of the Trinity Collection, Cartier has released two new designs, a re-edition of the XL bracelet and an XL version of the iconic ring. Maintaining the timeless appeal and enduring relevance of this beautiful collection has seen values continue to rise over decades, resulting in a classic collection that is still coveted a century after its creation.

Van Cleef & Arpels

Another brand under the Richemont umbrella is Van Cleef & Arpels. Van Cleef & Arpels was established in 1895 following the marriage of Estelle Arpels, daughter of a dealer in precious stones, and Alfred Van Cleef, son of a lapidary. Creating masterpieces such as the ‘invisible setting,’ the minaudière, and the zip necklace, this iconic jewellery house is perhaps best known in present times for the ‘Alhambra’ collection. Indeed, according to statistics by retailer Watch Pilot, in 2023, the Van Cleef Alhambra bracelet was the most Google searched item of jewellery by category.

VCA Alhambra

Designed in 1968 by Jacques Arpels to be symbolic for luck, the Alhambra Collection is designed around a series of quatrefoil ‘four leaf clover’ panels. Varying in designs with quantity, size, and gem material, these beautifully set clover shapes are truly emblematic of the brand. Worn by royalty and celebrities to include the likes of Princess Grace of Monaco, Elizabeth Taylor, Kate Middleton and many more, the Alhambra collection possesses a truly timeless appeal.

Since 2022, the retail price for an 18ct gold Alhambra bracelet with five mother of pearl motifs has increased by 5.3% to £3,950.

At auction, the Van Cleef Alhambra pieces that well exceeded estimates were limited edition runs and unique pieces that were impossible to procure from the retail market.

One such example was a striking collar necklace, formed from openwork Alhambra links in 18ct yellow gold, selling at Bonhams in 2022 for £50,000 against a £12,000-15,000 estimate.

Boodles

Boodle & Dunthorne was established in Liverpool in 1795, gaining a reputation as one of Britain’s finest jewellers. Rebranding to ‘Boodles’ in 2004, this coveted brand has designed several sought-after jewellery collections that continue to enjoy increases in value as the years go by. Collections such as the Velocity, Blossom, and Raindance are all designed and handcrafted in-house from Boodles’ workshops in the heart of London.

Raindance

Designed in 2000 and inspired by a trip to the Chelsea Flower Show in which Head of Design Rebecca Hawkins admired the way light played on raindrops, the Raindance Collection is seen as one of the brand’s most iconic collections. Indeed, the Victoria & Albert Museum has a Raindance ring on display as part of their ‘Best of British Design’ permanent exhibition.

Featuring a series of collet set diamonds in varying sizes and angles, these beautiful jewels are retailing from £3,400 for a single band set with three circular rubies or sapphires and a pair of brilliant cut diamonds. At the top end of the spectrum is the Raindance ‘Chelsea’ bracelet, set with over 15 carats of colourless and fancy pink diamonds at £134,400.

Celebrating its 20th anniversary in 2020, Boodles released a limited-edition ring, set in platinum and 18ct rose gold with colourless and Argyle pink diamonds. Varying in carat weights, these limited edition pieces will continue to grow in value and hold their own at auction. In 2023, one such example with approximately 2.80cts of diamonds sold at Tennants Auctioneers for £19,000. Meanwhile, a version of the design on Boodles website set with 4.25cts is available for purchase at £84,000.

To conclude, exquisitely constructed and expertly finished jewellery will always possess a value, and continue to rise according to demand, popularity and inflation over time.

Although trends and fashionable collections will alter and vary over the years, items from the premier jewellery houses, in good condition and with original boxes will retain a demand from collectors, jewellery lovers and indeed those new to the market. Pieces that possess an unusual or rare aspect, such as an early piece from the collection, limited edition runs, and unexpected gemstones can expect to exponentially increase in value over time.

With the clear discrepancy between open market value and retail replacement value, it is essential that clients are equipped with adequate cover for their items. For a specialist, informed and up to date valuation of your jewellery collection, contact our experienced, nationwide team at Doerr Dallas Valuations.

Patek and Cartier Ladies’ Watches

 

In general, and in contrast to gentlemen’s watches, the price of a ladies’ watch tends to reflect the value in the precious metal, the decorative elements such as diamonds plus the manufacturing costs rather than the complexity of the movement. Today’s price per ounce for gold bullion is $1500, in 2002 (when Gordon Brown was selling off some of the UK gold reserves) the price was around $350, so there’s a four-fold increase in material cost to consider. Another huge factor, especially in ladies’ luxury watches, is of course the big brand name premium.

Patek Philippe

Patek Philippe produce only around 62,000 watches per year and according to Patek company policy, only 10% are made in steel. This is because the company considers itself a luxury product maker rather than a sports’ product maker like Rolex. Of the 6,500 or so steel watches produced, the majority are from the ladies’ Twenty4 range. This results in the gents’ steel watches like the Nautilus models being in very short supply, hence the huge price premiums for this model on the secondary market. The Twenty4 range was introduced around 2000 and has proved very popular but always with a standard quartz movement. However, last year a circular cased automatic model was introduced. The two Patek examples here are the cheapest and most expensive in the range.


Ladies’ Twenty4 steel bracelet watch with diamonds reference 4910/10A.
2002 £3,950
2008 £5,920
2019 £9,550


Ladies’ Twenty4 18 carat gold bracelet watch with diamonds reference 4910/11R
2002 £9,450
2008 £20,850
2019 £32,560

Cartier

Cartier introduced the Panthere range of watches in 1983 to compliment the Panthere jewellery range, and it proved to be a very successful model which was discontinued about 10 years ago but relaunched in 2017. It has remained virtually unchanged (apart from its retail price!!) – and although some of the larger models have automatic movements the smaller model which we illustrate here has retained its standard quartz movement.


Ladies’ Panthere 18 carat yellow gold bracelet watch, mini size, reference W25034B9
2002 £5,900
2008 £9,750
2019 £17,800


Ladies’ Tank Francaise steel bracelet watch, mini size, reference W51008Q3
2002 £1,550
2008 £1,920
2019 £2,890
All the major brands have an understandable policy of refreshing or slightly altering the models in their watch ranges on a regular basis, which does at least give them a chance to nudge the retail prices up regularly. This result in a wide gap between a current retail price and the secondhand/auction value of a five or so year old example. It is therefore very important for both the insured and the insurer to establish whether the insurance cover is on a ‘new for old’ or a ‘second hand replacement value’.