Film Posters

 

With the Sotheby’s James Bond Poster sale on 5th of November this year, and a huge collection going under the hammer on the same day at Prop Store the market for movie posters has never been stronger, but is it the artwork, the iconic characters, or in fact the memories surrounding the time of their release that fans are buying into?

Dr No movie poster

Dr No movie poster, 1962

One of the highlights at the Sotheby’s sale is of course the original Bond film; “Dr No”- it’s 1962 production created one of the most valuable and recognisable franchises of all time and is still referred to as one of the best of the films ever released – the much delayed latest offering may give it a run for its money, but it’s doubtful. With a top estimate of £25,000 the UK issued poster outshines its American counterpart not only in value, but in style – these posters were designed to bring attention to the masses and of course the ever suave Connery holding a smoking pistol surrounded by scantily clad young ladies certainly did just that.

Away from the Bond sale, Prop Store has some iconic moments in film history all through the sale – “Jaws” from 1975 must be one of the most recognised film posters of all time, with the lone swimmer in the targets of the elusive shark ready to pounce, it instantly brings the legendary theme by John Williams to mind and probably helped to terrify a generation of beach swimmers for years to come, surprisingly with a low estimate of only a few hundred pounds, it seems good value to me.

Jaws movie poster

Jaws movie poster, 1975

So why has the humble poster become so valuable? The truth is that it’s simplicity and infinitely researched creation is designed to appeal to so many people that having the images of a promotional studio item is very appealing – one could argue (and many probably will) that an original film poster could be as important a piece of art socially as many of the wonderful pieces of top tier art that we see every year, just less exclusive.

So what poster would I have on my walls? Well, unfortunately for my wallet – Prop Store happens to have an original poster from “Raiders of The Lost Ark” the first in the fantastic trio of 1980s adventure classics (note purposeful non inclusion of the 2008 effort) and with a lead character so important to the era, one forgets that Indiana Jones wasn’t even part of the title for the first film.

Raiders of the Lost Ark Movie Poster

Raiders of the Lost Ark movie poster

An antiquity searching, Nazi killing, mid 20th century archaeologist with a battle cry of “It belongs in a museum!” Seems an unlikely hero, but for a young history obsessed schoolboy in Gloucestershire “Indie” quickly became my idol, and whilst my searches have never quite matched his, I would like to think there is still time….

How many 00’s in a pair of 007’s cufflinks?

When embarking on a valuation, a valuer never knows what they will see and sometimes it’s the little, seemingly lower value items at the bottom of the jewellery box that are the most surprising.
I was asked to do a valuation for a large quantity of jewellery and watches. After appraising all the diamond and gem set pieces and the significant collection of watches, there was just an assortment of silver cufflinks remaining. I decided to value them in groups, starting with the designer ones: Tiffany & Co, Tom Ford, Cartier. I imagined they would be £200- £300 a pair. However this was not the case.

Later, when I started to do my research I discovered that Tom Ford do not sell silver cufflinks. The pair in question were oval in outline with a mother of pearl panel and the engraved initials ‘JB’. Apparently Tom Ford had specially manufactured four pairs of these cufflinks for the James Bond movie Spectre. One of these pairs had been sold at the Christies Spectre auction in 2016 for £74,500!

Needless to say I nearly fell off my chair! I re-contacted the client and asked for some information about the provenance of these cufflinks. Had they been purchased at auction? The response was ‘no they were a gift from Barbara Broccoli’.

In the article it mentioned that EON Productions had the two other pairs of cufflinks stored in their archives, so I decided to contact them. They were incredibly helpful and replied to my email almost immediately. They confirmed that Tom Ford had produced the cufflinks for the movie at a cost of £300 per pair. They had two pairs in their archives insured for the value of £3000 each. One pair had been gifted to a friend by the producers and one pair had been sold at auction for £74,500.

So what is the value of these cufflinks – £300, £3000 or £74,500? If the client decided to sell them at auction it could be argued that they would command £74,000 again, maybe even more. Movie memorabilia is highly desirable and sought after, especially when it comes to James Bond.

I explained my findings to the client and it was decided that an Agreed Value should be placed on these cufflinks, a value that the client and insurance company were comfortable with, that would be paid out if anything should happen to the cufflinks.

It was such a fascinating valuation. It really highlighted the fact that many clients have been gifted items of jewellery and they have absolutely no idea of their value, let alone have them listed for insurance purposes. When was the last time you had the contents of your jewellery box professionally reviewed? Diamonds may be forever, but be careful not to overlook the other treasures.