£5k spend – Jewellery Investment Mission

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Download this article here

Mary Waterfall, Jewellery Specialist

The Brief: My Great Aunt Winnie has kindly gifted me £5K in her will. However she has also specified that I must spend it on something within my field of expertise, something that I believe will increase in value over the next five to ten years.
The Options:
1) Gold
My immediate thought is that I would invest it in gold. The gold price does fluctuate but over a long period of time it usually increases. As I write this, in the final months of 2020, the gold price is quite high. One of the reasons for this is because of the uncertainty in the stock market due to the COVID 19 pandemic, traditionally when share prices go down, the gold price goes up. My plan would therefore be to wait until the markets stabilise, which could take a year or two, to ensure I’m not buying gold at a price peak time. I would then go to auction and buy gold in the form of Sovereigns, chains etc., put it all in a safe for five to ten years, keep an eye on the markets and look for an opportune time to sell and hopefully profit on the investment. I wouldn’t sell at auction though because I would have to pay commission for the privilege. I would go to a jewellers/dealers who buys gold. Then tend to give you a better price per gram the greater quantity you have.
However, that all sounds very good but I wouldn’t get much enjoyment out of that experience. I don’t really wear plain gold jewellery so it would just be locked away and not looked at. Wouldn’t my Great Aunt Winnie prefer me to buy something I would actually wear and love? So my next thought is:
2) Vintage Designer Jewellery
Historically the vintage jewellery of certain brands, such as Cartier and Van Cleef & Arpels, can hold and increase in value. Pieces made in the early to mid-twentieth century can be very desirable and sought after. Clearly it’s a piece by piece case and does not apply to all jewellery made at this time. The ‘rule’ doesn’t necessarily apply to more modern designer jewellery such as the Cartier Love bangle. If you do an auction house online search for these bangles you will see many examples come up. The market is pretty flooded with them at the moment and some of them are the amazingly impressive fakes that are coming out of Dubai, some of which are hard to tell from a genuine bangle if you don’t know what you are looking for.

image of Fake Cartier Love Bangle

Fake Cartier Love Bangle

There is also a bit of a myth that if the jewellery is ‘old’ it will naturally increase in value. Again it depends on the piece but generally this is not the case. I was recently asked to value a diamond bangle that had been marketed as ‘Georgian’ and ‘very rare’. However in reality it was a modern piece manufactured in India and was not as valuable as originally thought.
So I know I need to have my wits about me if purchasing at auction. Another question is will I actually find such a piece that is £5k or under because such items can command high prices.
There are a lot of beautiful brooches out there, which were highly fashionable at the time but not so nowadays. I may be tempted by something like these earrings.

image of gold earrings

Cartier earrings c1970

They are by Cartier, circa 1970 and sold for £3800 plus buyers premium. They are beautifully made, signed and numbered by Cartier and I would wear and enjoy them. However I may also be tempted to extend my search and try and find something within my price range that was made by Cartier slightly earlier.
Conclusion
I think there is more certainty of a profit in strategy one but more fun and enjoyment in strategy two. Which would you choose?
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Australian Opal

According to Aboriginal legend a giant rainbow snake formed the main rivers throughout Australia when he slithered across the land in search of water. The water in Australia is said to be blessed by the Rainbow Serpent, as water is one of the necessities of life. Without the Great Artisian Basin, a body of water under the Australian Earth, opal would not have been formed. There are therefore great connections between the Rainbow Serpent and the opals of Australia.

Opals are truly mesmerizing treasures of the earth, the way their vibrant colours dance with the light. Australia has been the main producer of opals since the 19th century. Opal is a hardened silica gel composed of tiny silica spheres and the stunning iridescence seen in opal is caused by the way these little spheres interact and diffract light. The larger the spheres the greater the range of colours.

Many people believe opals to be unlucky because it is quite common for opal stones to fall out of their setting and be lost. However, this is not because of some great curse, it is due to the fact that opals are composed of 5-10% water and over time they can dry out and shrink and therefore become loose and fall out of jewellery settings.

The major mines in Australia can be found in Queensland, New South Wales, and South Australia. When valuing and grading an opal it needs to be assessed under the correct light source. It needs to be examined holistically – face up but also underneath, if the setting allows, so that any defects, holes, and fractures can be taken into consideration. The following factors determine the value: the opal type – i.e. solid black, grey, white, crystal type, The origin, body tone, play of colour, colour depth percentage, colour pattern, shape, cut, polish, weight, dimensions, visual inclusions, condition, and provenance.

One of the most famous Australian opals is The Aurora Australis. It was discovered in 1938 in Lighting Ridge (NSW) in an old seabed. Its body colour is black which highlights the dramatic play of colour of intense blues, greens, and reds. It got its name because it resembled the brightness of the Southern Lights. It weighs 180cts and has been cut and polished into an oval shape. It is said to be worth an estimated $1,000,000 AUD.

Opal can also be found in other countries such as Ethiopia, USA and Mexico, however Australian opal is considered the finest. As with most gemstones there are many synthetic opals and opals that have been artificially enhanced on the market. Slocum stone is a man-made glass that imitates the play of colour in opal. Gilson imitation opal has a very defined mosaic pattern which can be detected under magnification that is said to resemble chicken wire.

Black opal is the most highly prized and valuable, however before purchasing the consumer should be aware of treatments such as ‘smoking’. The opal is wrapped in paper and the paper is heated to a temperature that makes it smoulder. The smouldering paper then releases fine black particles of soot that enter the pores of the opal and darken its body colour.

The darker body colour contrasts with the opal’s play-of-colour, making it appear stronger and more obvious. Many Ethiopian opals are smoked and consequently are less valuable. The question is can you tell the difference?

“In precious opals there might be a dash of red here, a seductive swirl of blue there, and in the center, perhaps, a flirtatious glance of green. But each stone flickers with a unique fire and a good opal is one with an opinion of its own.” Victoria Finlay

David Morris Jewellers

Mary Waterfall, Jewellery Specialist

David Morris is affectionately known as ‘The London Jeweller’. The prestigious shop in Bond Street continues to attract royalty and high end clientele with the spectacular creations that are intricately created there. Each piece is handcrafted to the highest standard in the workshop above the store. Although it is one of the last remaining jewellery workshops in Bond Street, it’s reputation continues to shine, putting British jewellery design firmly on the map of world class jewellers.
David Morris started his career as an apprentice in Hatton Garden at the age of 15. His love and natural creative flare for jewellery design led to the opening of his first shop in Hatton Garden in 1962. After winning The De Beers Diamond Awards two years in a row he started attracting real international acclaim. As the reputation and success of the David Morris brand grew, the company relocated to Mayfair in 1969 and then to it’s current home in Bond Street in 1996.
In amongst the glamour and the grandeur, the David Morris brand prides itself on being very much a family jewellers. In 2003 Jeremy Morris took over the helm of the company from his father as managing director and principal designer.
The company proudly states on their website: “A marriage of beauty and technology, in its approach to design and craftsmanship David Morris is as wonderfully unique as its collection of rare gemstones. Whether it is a piece from our beautiful fine jewellery collections or a bespoke creation, David Morris jewellery transcends generations, each design expressing ingenuity, creativity and unparalleled quality.”
Some of the unique creations include The Miss World Crown. It was originally commissioned by Eric Morely,  the founder of the Miss World Competition in 1969. He was inspired by the breath-taking sapphire and diamond tiara Morris had created in 1967 for the Countess Marie Kinsky of Austria on her wedding day, in her marriage to Crown Prince Hans Adam of Lichenstein. The stunning turquoise and diamond crown is still used in the competition today.

In 2012 the silver dragon on the bonnet of the vintage Aston Martin the Duke of Cambridge drove down the Mall on his wedding day was made by David Morris. Originally commissioned by the Queen for Prince Charles’s 21st birthday.

I recently had the privilege of valuing some David Morris pieces. Including these beautiful hoops from the Rose Collection. These exquisite rose cut diamond hoops are composed of four graduated rose cut diamonds, each within a brilliant cut diamond surround, with further scintillating micro set diamond detail to the inside of the hoop and clip. The total carat weight is approximately 3.40cts. These were originally purchased in 2008 for £12,500. The current retail price for these earrings is now £38,700. This example not only illustrates the strength and popularity of David Morris designs, it also highlights the importance of getting an updated jewellery valuation because prices and values can change dramatically over time. Doerr Valuations are delighted to be hosting a Wednesday Club event at David Morris on the 15th December. It will be a unique opportunity to see some of the stunning pieces in the current range and to find out more about the diamonds, gems and fascinating creative process from their experienced sales team. I for one cannot wait.

Harry Winston

Mary Waterfall, Jewellery Specialist

He was known as ‘The King Of Diamonds’ and ‘The Jeweller to the Stars’. He inspired a legendary brand based on the philosophy that jewellery design should be dictated by the gemstones themselves and not their settings. He used to carry around in his pocket some of the rarest diamonds in the world, worth millions of dollars, just for the pleasure of having them close by.

He is famed for saying “I love the diamond business. It’s a Cinderella world. It has everything! People! Drama! Romance! Precious stones! Speculation! Excitement! What more could you want?”. Perhaps his most well know statement: “People will stare, make it worth their while”

Harry Winston worked at his fathers jewellery shop and developed a keen eye for jewellery and gems from an early age. There’s a story that when he was 12, he spotted a green stone at the local pawn brokers which was supposedly glass and cost him 25 cents. It turned out to be a 2ct emerald which Winston sold a couple of days later for $800!

In 1920 he launched his first business in New York, The Premier Diamond Company, and in 1932 he opened Harry Winston Inc. His insistence on excellence, attention to detail, passion, discretion and knowledge attracted a high profile clientele including royalty, movie stars and business moguls.

Winston was one of the first big brand jewellers to truly understand the power of celebrity marketing. In 1943 the actress Jennifer Jones was adorned with Harry Winston diamonds at the Academy Awards. Ann Bancroft seduced Dustin Hoffman in the movie The Graduate wearing Winston diamonds, and not much else. In the movie Gentlemen prefer Blonds Marilyn Monroe sings those famous lyrics “ Talk to me Harry Winston…” in the song Diamonds are a Girls Best Friend.

In 1968 he used publicity to his advantage once again when the 601ct Lesotho diamond was cleaved on live TV! It went on to be cut into eighteen magnificent diamonds including the 40.42ct marquise cut Lesotho III which Aristotle Onassis gave to Jacqueline Kennedy as an engagement ring.

Throughout his career it is estimated that Harry Winston owned more than a third of the worlds most famous diamonds. Perhaps the most well known being The Hope Diamond. This beautiful blue diamond weighing 45.52cts is seeped in history and believed to be cursed. It is said to have attributed to many misfortunes in the lives of its owners such as King Louis XIV, Marie Antoinette. Winston purchased it in 1949 as part of the Mclean Jewellery Estate. He held on to it for ten years and exhibited it around the US as part of his ‘Court of Jewels’. He went on to donate it to the Smithsonian museum where it resides today.

Many recognised his jewels but few recognised the man himself. He was very rarely photographed and many did not know his face until it was published next to his obituary in 1978. Discretion was paramount to this man and it is said he had a concealed private elevator in his office so he and his VIP clients could come and go without being noticed.

Harry’s legacy lives on in The House Of Winston as they continue to deal with legendary stones. In March 2021 to celebrate what would have been Harry’s 125th birthday,they unveiled the Winston Pink Legacy Diamond ring, a vivid pink diamond weighing 18.96cts. Nayla Hayek bought the diamond from Christies in 2018 for a record breaking $50 million. It now forms part of the Incredibles Collection.

Harry Winston continues to thrive as a leading brand in the world of luxury jewellers, with stores all over the world including New York, London, Tokyo and Paris.

The breath-taking gems and designs continue to attract the rich and famous.

These stunning Winston Cluster earrings, composed of high quality diamonds with the largest pear-shape weighing 0.75ct, currently retail for £53,000.

When was the last time you had your jewellery valued? Please ensure your documentation is up to date to avoid a shortfall in compensation in the event of loss.

Exploring the Bvlgari Jewellery Brand

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Mary Waterfall, Jewellery Specialist

The luxury brand synonymous with style, power, boldness, vivacity and colour. As with most high end jewellers the story of Bvlgari is steeped in history.
It was founded in 1885 by Sotirios Boulgaris, a Greek Silversmith who relocated to Italy in 1881. He changed his name to Bulgari, which became Bvlgari in line with the classical Italian alphabet using a V in place of U.
Over the years the Bvlgari family have encapsulated the glamourous passionate Italian spirit in their jewellery design. They have produced magnificent pieces for royalty, the rich and the famous, truly embracing ‘The Dolce Vitta’
The Trombino ring is a classic example of this. Translated as ‘Little Trumpet’ the first was made in 1930 for Mrs Bvlgari. As you look at examples of this stunning ring you can almost hear a fanfare of trumpets serenading the central gem as it stands proud in a raised domed design complimented by pave set brilliant cut diamonds to the band and a line of graduated baguette cut diamonds. Both coloured gems and diamonds were used as the central stone, always of the finest quality and most spectacular colours. A real statement piece that has now become highly sought after and collectible at auction. One of the most famous examples being Elizabeth Taylor’s ‘Sugar Loaf’ sapphire and diamond Trombino ring which sold for $866,500 at auction in 2011.
Bulgari Trombino Ring
I have not yet had the pleasure to appraise a Trombino ring, however one Bvlgari design I do regularly come across is the B.Zero1. This elegant, bold design is very accessible and has become one of Bvlgari’s most popular and successful collections. It was launched in 1999 and true to the company’s Italian heritage it was inspired by the architecture of Rome’s Colosseum. The ring is designed as a flat core band composed of one to five spiral lines that are sandwiched between two flat rings engraved with the brands logo. It is made using the Tubogas technique, which creates flexible bands without the use of solder. It is a stylish, simple comfortable collection that has been adapted over the years to create variety, incorporating different metals, ceramics and gemstones.
Bulgari Bzero1
The B stands for Bulgari and the Zero1 marks it as the first design of the second millennium. The collection also includes pendants, bangles and earrings and it continues to thrive and evolve. The latest evolution is the Bzero1 Rock which is described by the company as an ‘unapologetic rulebreaker’ with its studded core.
Bulgari Bzero1 Rock
The continued strength and popularity of the collection means prices continue to rise. The current price for a ring purchased in 2005 would be significantly higher that the price originally paid. Is this reflected in your current valuations? An example is this Bzero1 18ct white gold four band ring, pave set with diamonds which currently retails for £9,800. Is this value reflected in your insurance documentation?

£5k spend – Jewellery Investment Mission

Download this article here

Mary Waterfall, Jewellery Specialist

The Brief: My Great Aunt Winnie has kindly gifted me £5K in her will. However she has also specified that I must spend it on something within my field of expertise, something that I believe will increase in value over the next five to ten years.
The Options:
1) Gold
My immediate thought is that I would invest it in gold. The gold price does fluctuate but over a long period of time it usually increases. As I write this, in the final months of 2020, the gold price is quite high. One of the reasons for this is because of the uncertainty in the stock market due to the COVID 19 pandemic, traditionally when share prices go down, the gold price goes up. My plan would therefore be to wait until the markets stabilise, which could take a year or two, to ensure I’m not buying gold at a price peak time. I would then go to auction and buy gold in the form of Sovereigns, chains etc., put it all in a safe for five to ten years, keep an eye on the markets and look for an opportune time to sell and hopefully profit on the investment. I wouldn’t sell at auction though because I would have to pay commission for the privilege. I would go to a jewellers/dealers who buys gold. Then tend to give you a better price per gram the greater quantity you have.
However, that all sounds very good but I wouldn’t get much enjoyment out of that experience. I don’t really wear plain gold jewellery so it would just be locked away and not looked at. Wouldn’t my Great Aunt Winnie prefer me to buy something I would actually wear and love? So my next thought is:
2) Vintage Designer Jewellery
Historically the vintage jewellery of certain brands, such as Cartier and Van Cleef & Arpels, can hold and increase in value. Pieces made in the early to mid-twentieth century can be very desirable and sought after. Clearly it’s a piece by piece case and does not apply to all jewellery made at this time. The ‘rule’ doesn’t necessarily apply to more modern designer jewellery such as the Cartier Love bangle. If you do an auction house online search for these bangles you will see many examples come up. The market is pretty flooded with them at the moment and some of them are the amazingly impressive fakes that are coming out of Dubai, some of which are hard to tell from a genuine bangle if you don’t know what you are looking for.

image of Fake Cartier Love Bangle

Fake Cartier Love Bangle

There is also a bit of a myth that if the jewellery is ‘old’ it will naturally increase in value. Again it depends on the piece but generally this is not the case. I was recently asked to value a diamond bangle that had been marketed as ‘Georgian’ and ‘very rare’. However in reality it was a modern piece manufactured in India and was not as valuable as originally thought.
So I know I need to have my wits about me if purchasing at auction. Another question is will I actually find such a piece that is £5k or under because such items can command high prices.
There are a lot of beautiful brooches out there, which were highly fashionable at the time but not so nowadays. I may be tempted by something like these earrings.

image of gold earrings

Cartier earrings c1970

They are by Cartier, circa 1970 and sold for £3800 plus buyers premium. They are beautifully made, signed and numbered by Cartier and I would wear and enjoy them. However I may also be tempted to extend my search and try and find something within my price range that was made by Cartier slightly earlier.
Conclusion
I think there is more certainty of a profit in strategy one but more fun and enjoyment in strategy two. Which would you choose?
 

An unusual item I have valued

Download this article here

Mary Waterfall, Jewellery Specialist

An Unusual and Memorable Valuation
One of the most exciting facets of my profession is that I never know what I am going to see. When I embark on a valuation I usually have a list of the items I am going to appraise, such as: five gem set rings, three diamond necklaces, six bracelets etc… However those three necklaces could include anything from a dramatic 19th century two row festoon, to a delicate Art Nouveau floriate pendant or a dazzling modern diamond single stone collet.
On this particular valuation day there were a number of brooches on the list. Brooches have unfortunately fallen from fashion these days and are not worn as much as they were last century. Therefore many of these beautiful jewellery examples are locked away in safes, or kept concealed in bedside cabinets and only get to see the light of day when being appraised by the likes of me. I actually feel quite privileged to get to see them and hear the owner speak of their history and the long forgotten memories that their reappearance suddenly trigger.

Image of Mauboussin, shrimp brooch

Mauboussin, shrimp brooch

One of the most striking pieces I have seen of late was rather unusual, a rose quartz and diamond brooch crafted in the form of a shrimp. The beautifully carved rose quartz panel curved to form the body and connected to the golden head with dancing tentacles, brilliant cut diamond eyes and textured detail. With gold overlaying the body to form the ‘legs’ and terminating at the skilfully scalloped tail. It spanned 11cms to give you an idea of size, so certainly would not be missed when worn to adorn a lapel or dress top. I can imagine it would be a real conversation starter at many a soiree.

Image of Mauboussin, shrimp brooch, side view

Mauboussin, shrimp brooch, side view

The makers mark on the brooch was Mauboussin, a French jewellery company who are famous for their Art Deco and Retro pieces. The company dates back to 1827, but it started gaining international recognition and acclaim in the 1920’s. It is definitely a brand to look out for, especially at auction and antique shops because, as with many of the great designers, the older pieces tend to be so flamboyant, interesting and unique, compared to the more modern, especially from the Deco and Retro era.
The Mauboussin brand remains strong, with boutiques all over the world. Although it doesn’t have a shop in the UK, it would definitely be a store to explore when we are able to travel and go on foreign adventures again.
The second hand replacement value of this shrimp brooch is £6600 and the memory of this valuation will live with me for a long time.
 

My favourite item that I have valued

 

I feel very blessed to be a jewellery valuer because I get to see and examine some stunning pieces of jewellery. It’s actually quite hard to single out just one item as a favourite. I love more vintage pieces such as tiaras, gem set cocktail watches and anything from the Art Deco era. As I hold them I love to imagine who has worn them and how many amazing parties they have been to. My mind always wanders to the movie Breakfast at Tiffany’s and Holly Golightly dressed to the nines and going to countless ‘soirees’. I recently valued a beautiful old cut diamond festoon necklace and the owner sighed and said to her husband: ‘well darling I doubt I will be wearing it at any more balls at Buckingham Palace anytime soon……’
However if pressed to choose one particular item as a favourite it would have to be something set with sapphire. Sapphires are my all-time favourite gemstones, so much so that when I worked in the auction world and on the TV show Dickinsons Real Deal, I had to be really careful not to overestimate sapphire set pieces and give the clients over inflated expectations because I loved the gemstones!

Image of single sapphire ring

Single sapphire ring. Valued for insurance at £30,950 NRV (New Retail Value)

I recently valued a single stone ring. It was set with a Ceylon sapphire weighing 13.73cts, measuring 12.4mm by 12.1mm. The stone came with a certificate stating there was no evidence of heat treatment, something which is becoming increasingly rare because nowadays most coloured gems undergo some form of treatment to enhance their colour. As I gazed into the gem with my 10X loupe I could see a multitude of natural inclusions. Inclusions are what I most love about gemmology. I just think it’s incredible that these beautiful gems have been formed in the earth over thousands of years, each is unique and each tells its own story through the inclusions that lie within. Examining them is like diving into another world and this particular gemstone was a real feast for the eyes, a gemmologist’s delight! I could have looked at it for hours and would have loved to have put it under a microscope. However I had to settle for a quick fix because as valuers we work under time constraints and don’t really have the luxury to truly enjoy and appreciate such magnificent pieces when they arise.

Image of Typical sapphire inclusions.

Typical sapphire inclusions

To the layperson the ring may look rather heavy and clunky. It’s set in platinum and weighs 21 grams. On the surface the sapphire facet edges are slightly rubbed. However for me, because of the magical world contained within, it was a real highlight and my favourite piece I have valued.

Caring For Your Jewellery

The way people approach jewellery care can be very diverse. Some people constantly wear their jewellery and don’t even think to remove their diamond rings when gardening or kneading dough to make bread. Other people take their rings off all the time – to wash their hands, do the washing up etc, often with husbands shouting in the background ‘Where have you left them this time!!’
In my opinion, jewellery should be worn and enjoyed. It should be a source of pleasure and not locked away in a box or safe all the time for fear it may get dirty or damaged. I often get asked about the best way to clean jewellery, so I have included some advice and other tips in this article in the hope that somebody finds it useful.

Image of commercial jewellery cleaning solution

Jewellery cleaning bath

I usually advise people to soak their jewellery in warm soapy water and then give it a scrub over with a soft toothbrush. You can buy jewellery cleaner at most jewellers which is just as effective. Some people swear by soaking it in gin! I have to say I have not tried that one and can think of better things to do with a glass of gin!

It’s amazing how much dirt is attracted to the surface of diamonds and gems. Earrings that are constantly worn can collect a build-up of ‘ear cheese’ to the reverse, which will also have an impact on the way light interacts with the gemstones and consequently with their brilliance and sparkle. In these incidences a cocktail stick is useful in addition to the soapy water. I often have to clean jewellery in order to be able to grade and assess the quality of the gemstones. My clients are usually delighted at the renewed sparkle it brings.

Image of ear studs with ear cheese

Ear Cheese!

Ultrasonic cleaners use sound waves to break down the dirt that accumulates on the surface of jewellery. However, it is not safe to put all gem stones in them. Softer, more delicate stones can be damaged by the heat and vibrations of an ultrasonic. These include emerald, opal, tanzanite, lapis, amber and other organic stones. Gemstones that have been treated to enhance their colour and clarity can also be damaged by an ultrasonic.
Pearls are very soft and delicate and may partially dissolve if cleaned with an ultrasonic. It is best to wipe pearls with a soft cloth and never use alcohol or chemicals on them. It is worth remembering to spray perfume before you put on your pearl necklace, rather than spraying the perfume on the pearls.

Image of a jewellery tap test

Do ‘the tap test’ at least once a month

Another important thing to check on a regular basis is that the gemstones are secure in their settings. I have recently heard quite a few horror stories of how significant sized diamonds have fallen out and been lost. I recommend people do ‘the tap test’ at least once a month. All you do is hold the piece of jewellery securely, close to your ear and lightly tap on it. If you can hear any rattling the stones are probably loose in their setting and in need of attention. It’s also a good practice to check the fittings on necklaces and bracelets are secure as it may have implications on your insurance cover if they are not. At Doerr Dallas Valuations these checks form part of our valuation procedure.

Chopard jewellery

Chopard

 

Chopard has recently stepped into the spotlight as the official sponsors of the latest James Bond movie ‘No Time To Die’. Caroline Scheufele, the Artistic Director and Co President of the much loved brand, has designed a collection that embodies her vision of the modern ‘Bond girl’ and represents courage and determination. It is called The Happy Hearts Golden Hearts Collection and it is a limited edition of 7007 pieces. She has taken the classic ‘Happy Hearts’ and filled some of the usually openwork hearts with ethically mined rose gold, as well as adding the famous 007 logo.

In 1860 Louis Ulysse Chopard founded the luxury brand in Switzerland. He was a watch maker and gained a strong reputation with his innovative designs which took him overseas to such places as the court of Tsar Nicholas II in Russia. The company continued to thrive as it was passed down through the Chopard generations to Paul Louis and onto Paul Andre. However after the war the company met with challenging times, coupled with the fact that there was little interest from the next generation to continue the family business. Hence in 1963 Paul Andre sold the faltering brand to the Scheufele family, jewellers and watchmakers in Germany. Following on the tradition, they too have passed the company through the family generations, strengthening the brand and building the mighty Chopard empire that we know today. The current Company Presidents Caroline and Karl Fiedrich are a brother and sister team. Caroline has had a massive influence in developing the ladies collections, in particular their high end jewellery. While her brother has developed the gentlemen’s collections and the Chopard sports watches.

One of Caroline’s visions was to create gemstone masterpieces but without sight of the settings. She and her team created the magnificent ‘Magical Setting Collection’ which enhances the gems interaction with light, producing a magnificent sparkle because of the innovative setting technique

‘Happy Diamonds’ are perhaps the most famous Chopard collection. The free moving diamond collets dance freely within their transparent surround, symbolising freedom and a real ‘joie de vivre’. Their strapline being ‘little diamonds do great things’.

The Chopard brand is certainly doing ‘great things’ when it comes to ethical and responsible business practices. In 2013 they launched ‘The Journey to Sustainable Luxury’ which prioritises responsible sourcing of raw materials, environmental management and investment in people and local communities. The James Bond Collection is made using sustainably mined materials. The gold is mined by small scale operations that guarantee that the gold is extracted in an environmentally and ethically responsible way.
The necklace pictured above currently retails at £6,520. As with all luxury jewellery brands the prices continue to rise. When was the last time your jewellery was professionally appraised? Is your insurance cover adequate in the event of a claim?